right textFor the past couple of years I’ve been hearing a 4-letter word that causes so much stress for pet sitters, dog walkers, dog trainers and pet groomers.

Here is the word: TEXT.

Texting from clients (at all hours of the day and night) and texting from staff (also at all hours of the day and night) infuriates many pet business owners.

And of course the pet owners expect an instant response because that pet care provider has responded at all hours of the day and night in the past. It’s hard not to. Can you really just sit there at 11pm and NOT respond to a text you’ve read? It’s tough.

But training your clients and staff is like training a dog: you have to train people on what works for you and what doesn’t. When you respond to client and staff texts at 11pm, it causes your clients and staff to send more texts at 11pm (or later, egads!)

Here’s the thing with the texting: Many pet business owners keep allowing it to happen, even though they dislike it so much.

They (mistakenly) assume their clients will leave them if they stop offering texting as a method of communication. They (mistakenly) assume that as a business they have to offer texting as a form of communication to their clients and staff.

Nope. You don’t.

And if you stop allowing your clients to text you, you will be AMAZED at how much more peace you feel.

I promise.

Here’s how to stop your clients and staff from texting you:

1. Alert your clients and staff via email that starting today, texting is no longer a viable form of communication. We’ve all had the experience of texts getting lost or not delivered to the right person so you can use that as an ‘excuse’ if you need one. Let them know you can be reached at your office phone number or email. Remind them of your office hours.

2. When clients or staff members do text you (and they probably will as it’ll be a habit especially if they’ve been texting you for years), don’t text a reply. That just reinforces the ‘bad behavior’. Call or email them to remind them that you no longer accept texts and to please email or call your office going forward.

3. If, after a few weeks, large amounts of your clients can’t seem to stop texting you then I recommend looking into changing your cell phone number and getting a business landline or a new cell phone. (They don’t need to know it’s a cell phone. In fact, if they know, you’ll be recreating what you just worked so hard to change.) Obviously, changing your business number is a last resort but one that will work very well if the texting is out of control and you see no light at the end of the tunnel even after you’ve done the steps above. You can then send out an email stating your new number and that it will not accept texts going forward. That will nip it in the bud.

4. If you feel that you simply must keep texting your clients and staff (and it annoys you that you must) then set firm office hours and put your cell phone in the closet during non-office hours.

5. If you do need to get a new phone line (or simply upgrade the one you have), I highly recommend this phone service: Ooma.com. It is fantastic! Here’s some of what I love about it: it’s super easy to set up, the Ooma box plugs right into your wall jack and Voila! You are ready to go.

The business phone service is under $20 per month (the personal phone service is only $4 a month!) There are too many great features that Ooma offers to mention here so I recommend that you check them out if your current business landline is too expensive (mine was over $100 a month before I switched to Ooma) and/or if you need to create a new phone line.

Wishing you a wonderful (and text-free!) weekend,


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SellingPetBusinessWebinarImageI’m so excited!

We’ve got hundreds of pet business owners (dog trainers, pet groomers, pet sitters, dog walkers, doggy day care owners) from around the WORLD signed up for this next Six-Figure Pet Business Academy webinar: “Create Your Exit Strategy: How to Prepare Your Pet Business For Sale”.

I sold my 18-year-old pet sitting business in 2013 and I’ve created a whole webinar on the ins and outs of how to prepare your pet business for sale and how to find the right buyer.

Even if you just started your pet sitting, dog walking, doggy day care, pet grooming, or dog training business or you don’t want to sell for another 10 years you’ll want to attend this webinar. In it I will go over what you can do now in order to create more ease and get top dollar later.

There are proven steps for selling your pet business. This webinar will take you through the process so you’ll have your eyes wide open when you are ready to sell (whether that be this year or ten years from now!)

You can visit the webinar page for more information and to register now for the How to Prepare Your Pet Sitting, Dog Training, Pet Grooming, Dog Walking or Doggy Day Care For Sale webinar.

Update: The webinar is over BUT good news! You can click now to get the How to Prepare Your Pet Sitting, Dog Training, Pet Grooming, Dog Walking or Doggy Care Business For Sale Webinar Recording.

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Goat Photo Contest 2014The 2nd Annual Six-Figure Pet Business Book Photo Contest is back! 🙂

Here’s how it works (it’s easy):

1. Take a picture of your pet(s) with either on of the books Six-Figure Pet Sitting or Six-Figure Pet Business

2. Post your picture on our Six-Figure Pet Business Academy Facebook page or email it to me.

We’ll be picking the winners in June so submit your photo between now and May 31, 2014.


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SEO-CDLet me guess…

You have a website but you can barely find your business online which means your potential clients…well, they can’t find you at all.

Most pet business owners have no clue about how to get their dog training, pet grooming, doggy day care or pet sitting business high on Google. But if YOU know about SEO you are going to rise above most of your competitors. Most of the pet business owners I’ve coached go from being invisible online to appearing on Page One on Google for most of the search terms that matter.

It’s so exhilarating for us both!

If you want me to help you get your website high in Google and other search engines you have two options to work with me:

You can sign up for a one-on-one complete SEO coaching session with me for $195. This is where I show you step=by-step what it takes to shift your website from being non-existent online to getting high up. We use something called Go to Meeting where you can see my computer screen from your location and I show you step-by-step what is needed to up your SEO.


You can purchase my SEO for Pet Business Owners webinar recording for $30.

Regardless of which you choose, each one comes with my 8-page SEO Tips and Tools Booklet for Pet Business Owners.

Ready to get to the top of Google and other search engines? I’m ready to help get you there.

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K20Hello dog trainers, pet groomers, dog walkers, and pet sitters,

I just got the word a couple of weeks ago that I’ll be speaking at a pet business conference in Virginia on Sept. 19 and 20, 2014.

Cesar Millan will be speaking too and the Monks of New Skete will be leading a very special dog handling workshop.

I especially love speaking at pet business networking groups and pet business conferences because most of my coaching work is done via the phone since nearly all of my coaching clients live far away from my office. It’s such a treat to see and connect with people in person.

My topic at the 2014 conference will be “Recovering from Pet Business Burnout”. Having happily recovered from this ailment myself a few years ago after working 7 days a week for years on end, it’s a topic I’m passionate about and one that has made the single greatest impact on my business and personal life.

It will be so fun to see you at the conference if you can make it. I’ll be sharing more details as it gets closer (like who is putting the conference on and where in Virginia it will be located).

Take good care,

*Photo of Kristin courtesy of In Her Image Photography.

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bookcover SixFigurePetBusinessCover-3

Do you have my book Six-Figure Pet Business or Six-Figure Pet Sitting?

Do you want a FREE 45-minute pet business coaching session with me?

PHOTO CONTEST: Take a picture of you (or your pet!) with my book and post it on either my Six-Figure Pet Business Academy Facebook page or the Facebook page for Six-Figure Pet Sitting Academy.

The winning photo gets a coaching session with me!

Have the eBook? No problem. Take a picture of you and/or your pet with my eBook on your Kindle or computer. Have fun with it. 🙂

Photo contest expires on Wednesday, May 1, 2013.

What do you have to lose! Nothing! And you have a 45-minute power-packed session with me to gain!

I look forward to seeing your pictures. 🙂


Here are a couple I’ve received to get you inspired:

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ABCLogo FINALHorray! I just got a book review of my book Six-Figure Pet Business from Steven Appelbaum, President of Animal Behavior College.

Here is his review:

“As someone who started training dogs professionally in the late 70’s, I remember a time when books on dog training were pretty rare and those that were published were mostly about breeds and/or dog shows. Of course this has changed dramatically and today there are literally thousands of books on just about every aspect of behavior and training.

That being said, one area that has always been under represented is the subject of business — specifically how a dog trainer can understand basic business principles and as importantly take that knowledge and apply it in the real world. This lack of information creates a real challenge for the typical dog trainer many of whom will see far less success because of this gap in available and usable business information.

This is one of the reasons Animal Behavior College (ABC) devotes an entire stage to business and it is why I was particularly excited when I found out about Six-Figure Pet Business by Kristin Morrison. Of course I was also skeptical. Was this book going to be a dry and somewhat irrelevant read? Was it going to be easy to read but too light to be considered a serious tool for trainers looking to start a business and/or grow one?

After reading this book from cover to cover, I can absolutely say without reservation that this book is worthwhile for any trainer to read. Not only does Six-Figure Pet Business explain important business principles in a fashion that is understandable and easy to follow, the book is replete with a tremendous amount of up to date, relevant tips designed by a working trainer to help trainers in the real world. Bravo to Kristin. This book will now be added to a list of suggested reading material for our ABC students.”

Steven Appelbaum
President, Animal Behavior College

Thank you, Steven, for a wonderful review!

Want to read the book? Click to buy the eBook or printed version of Six-Figure Pet Business.

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