key to successIn my own pet care business as well as in my work with dog trainers, pet groomers, pet sitters and doggy day care owners, I’ve discovered some common traits that nurture happiness and six-figure+ success.

Here are five secrets for success (practice them and watch your pet business grow and thrive!):

1. Set office hours and keep them. Successful pet business owners know when to close up shop and when to leave the door closed until morning (even if it is their home office).

2. Don’t offer discounts before your clients ask. And even then only give discounts during very slow periods. Be sure to let clients know that this is a ‘one-time event’. Also let them know (with a smile) that you plan to do such a good job that they will want you back at whatever price you charge! Confidence is attractive in a service-based business.

3. Set boundaries in a clear and direct way with clients. Successful pet business owners enforce their policies and procedures with clients regardless of how uncomfortable it might be to do so. Feel the fear and do it anyway (in a loving way). It’ll save you time and money and also gain respect from your clients.

4. Hire a manager who can help run your business so you can have a life again. (One that doesn’t involve work 24/7.) Successful pet business owners know that hiring and having a manager, or even just a phone and email assistant to help them run the business, will help them make more money in the long run. (In addition to bringing more happiness, joy and ease in running the business when they ARE working.)

5. Go on vacation at least once a year. Successful pet business owners have their priorities straight and a vacation is part of their priority. They put the vacation date in their calendar and it’s as solid as a client appointment. And once the date is set, everything works out from there.

If you have a pet sitting and dog walking company and you’d like to experience #4 above: This month I’m offering a brand new webinar on how to hire a train the right pet sitting office manager.

In the last few years I had 5 managers running my own pet care business and because of that I was able to travel around the world for months at a time (while my business ran under their care). And when I wasn’t traveling I only worked 2-3 days a week in my business. That’s the power of hiring good managers! And I’ll show YOU how you can do that too.

The webinar is over but….if you are ready to take your pet sitting business to the next level by checking #4 off your list (hiring a manager), you can now purchase the How to Hire and Train the Right Pet Sitting Manager webinar.

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right textFor the past couple of years I’ve been hearing a 4-letter word that causes so much stress for pet sitters, dog walkers, dog trainers and pet groomers.

Here is the word: TEXT.

Texting from clients (at all hours of the day and night) and texting from staff (also at all hours of the day and night) infuriates many pet business owners.

And of course the pet owners expect an instant response because that pet care provider has responded at all hours of the day and night in the past. It’s hard not to. Can you really just sit there at 11pm and NOT respond to a text you’ve read? It’s tough.

But training your clients and staff is like training a dog: you have to train people on what works for you and what doesn’t. When you respond to client and staff texts at 11pm, it causes your clients and staff to send more texts at 11pm (or later, egads!)

Here’s the thing with the texting: Many pet business owners keep allowing it to happen, even though they dislike it so much.

They (mistakenly) assume their clients will leave them if they stop offering texting as a method of communication. They (mistakenly) assume that as a business they have to offer texting as a form of communication to their clients and staff.

Nope. You don’t.

And if you stop allowing your clients to text you, you will be AMAZED at how much more peace you feel.

I promise.

Here’s how to stop your clients and staff from texting you:

1. Alert your clients and staff via email that starting today, texting is no longer a viable form of communication. We’ve all had the experience of texts getting lost or not delivered to the right person so you can use that as an ‘excuse’ if you need one. Let them know you can be reached at your office phone number or email. Remind them of your office hours.

2. When clients or staff members do text you (and they probably will as it’ll be a habit especially if they’ve been texting you for years), don’t text a reply. That just reinforces the ‘bad behavior’. Call or email them to remind them that you no longer accept texts and to please email or call your office going forward.

3. If, after a few weeks, large amounts of your clients can’t seem to stop texting you then I recommend looking into changing your cell phone number and getting a business landline or a new cell phone. (They don’t need to know it’s a cell phone. In fact, if they know, you’ll be recreating what you just worked so hard to change.) Obviously, changing your business number is a last resort but one that will work very well if the texting is out of control and you see no light at the end of the tunnel even after you’ve done the steps above. You can then send out an email stating your new number and that it will not accept texts going forward. That will nip it in the bud.

4. If you feel that you simply must keep texting your clients and staff (and it annoys you that you must) then set firm office hours and put your cell phone in the closet during non-office hours.

5. If you do need to get a new phone line (or simply upgrade the one you have), I highly recommend this phone service: It is fantastic! Here’s some of what I love about it: it’s super easy to set up, the Ooma box plugs right into your wall jack and Voila! You are ready to go.

The business phone service is under $20 per month (the personal phone service is only $4 a month!) There are too many great features that Ooma offers to mention here so I recommend that you check them out if your current business landline is too expensive (mine was over $100 a month before I switched to Ooma) and/or if you need to create a new phone line.

Wishing you a wonderful (and text-free!) weekend,


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SellingPetBusinessWebinarImageI’m so excited!

We’ve got hundreds of pet business owners (dog trainers, pet groomers, pet sitters, dog walkers, doggy day care owners) from around the WORLD signed up for this next Six-Figure Pet Business Academy webinar: “Create Your Exit Strategy: How to Prepare Your Pet Business For Sale”.

I sold my 18-year-old pet sitting business in 2013 and I’ve created a whole webinar on the ins and outs of how to prepare your pet business for sale and how to find the right buyer.

Even if you just started your pet sitting, dog walking, doggy day care, pet grooming, or dog training business or you don’t want to sell for another 10 years you’ll want to attend this webinar. In it I will go over what you can do now in order to create more ease and get top dollar later.

There are proven steps for selling your pet business. This webinar will take you through the process so you’ll have your eyes wide open when you are ready to sell (whether that be this year or ten years from now!)

You can visit the webinar page for more information and to register now for the How to Prepare Your Pet Sitting, Dog Training, Pet Grooming, Dog Walking or Doggy Day Care For Sale webinar.

Update: The webinar is over BUT good news! You can click now to get the How to Prepare Your Pet Sitting, Dog Training, Pet Grooming, Dog Walking or Doggy Care Business For Sale Webinar Recording.

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Goat Photo Contest 2014The 2nd Annual Six-Figure Pet Business Book Photo Contest is back! 🙂

Here’s how it works (it’s easy):

1. Take a picture of your pet(s) with either on of the books Six-Figure Pet Sitting or Six-Figure Pet Business

2. Post your picture on our Six-Figure Pet Business Academy Facebook page or email it to me.

We’ll be picking the winners in June so submit your photo between now and May 31, 2014.


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SEO-CDLet me guess…

You have a website but you can barely find your business online which means your potential clients…well, they can’t find you at all.

Most pet business owners have no clue about how to get their dog training, pet grooming, doggy day care or pet sitting business high on Google. But if YOU know about SEO you are going to rise above most of your competitors. Most of the pet business owners I’ve coached go from being invisible online to appearing on Page One on Google for most of the search terms that matter.

It’s so exhilarating for us both!

If you want me to help you get your website high in Google and other search engines you have two options to work with me:

You can sign up for a one-on-one complete SEO coaching session with me for $195. This is where I show you step=by-step what it takes to shift your website from being non-existent online to getting high up. We use something called Go to Meeting where you can see my computer screen from your location and I show you step-by-step what is needed to up your SEO.


You can purchase my SEO for Pet Business Owners webinar recording for $30.

Regardless of which you choose, each one comes with my 8-page SEO Tips and Tools Booklet for Pet Business Owners.

Ready to get to the top of Google and other search engines? I’m ready to help get you there.

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K20Hello dog trainers, pet groomers, dog walkers, and pet sitters,

I just got the word a couple of weeks ago that I’ll be speaking at a pet business conference in Virginia on Sept. 19 and 20, 2014.

Cesar Millan will be speaking too and the Monks of New Skete will be leading a very special dog handling workshop.

I especially love speaking at pet business networking groups and pet business conferences because most of my coaching work is done via the phone since nearly all of my coaching clients live far away from my office. It’s such a treat to see and connect with people in person.

My topic at the 2014 conference will be “Recovering from Pet Business Burnout”. Having happily recovered from this ailment myself a few years ago after working 7 days a week for years on end, it’s a topic I’m passionate about and one that has made the single greatest impact on my business and personal life.

It will be so fun to see you at the conference if you can make it. I’ll be sharing more details as it gets closer (like who is putting the conference on and where in Virginia it will be located).

Take good care,

*Photo of Kristin courtesy of In Her Image Photography.

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bookcover SixFigurePetBusinessCover-3

Do you have my book Six-Figure Pet Business or Six-Figure Pet Sitting?

Do you want a FREE 45-minute pet business coaching session with me?

PHOTO CONTEST: Take a picture of you (or your pet!) with my book and post it on either my Six-Figure Pet Business Academy Facebook page or the Facebook page for Six-Figure Pet Sitting Academy.

The winning photo gets a coaching session with me!

Have the eBook? No problem. Take a picture of you and/or your pet with my eBook on your Kindle or computer. Have fun with it. 🙂

Photo contest expires on Wednesday, May 1, 2013.

What do you have to lose! Nothing! And you have a 45-minute power-packed session with me to gain!

I look forward to seeing your pictures. 🙂


Here are a couple I’ve received to get you inspired:

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