Traditional Google searches are changing rapidly, and we are entering a completely new era of how people find local pet care services. AI engines like ChatGPT, Perplexity, and Google’s new AI Overviews are completely shifting the landscape, changing how potential clients search for and discover information online. The days of relying solely on standard keyword stuffing are behind us.
The biggest question business owners are facing right now is: How do you make sure your business is the one these powerful AIs recommend? If a potential client asks an AI to find the best local service provider in their area, you want your business to be the very first answer it generates. To do this, we need to transition our focus from standard Search Engine Optimization (SEO) to the new frontier of “Generative Engine Optimization” (GEO).
While this might sound highly technical, the good news is that you don’t need to be a tech wizard to adapt and thrive. This session is designed to break down exactly what GEO is in simple, easy-to-understand terms. We will cut through the overwhelming tech jargon and focus strictly on what actually matters for the growth and visibility of your business.
You will leave this class feeling empowered and equipped with actionable, practical steps to make your brand highly visible to artificial intelligence. By implementing these strategies today, you will future proof your digital presence, stay steps ahead of your local competitors, and ensure you continue capturing new leads as search habits evolve.
This class is for ALL types of local business owners and pet service companies will be used as examples.
- The Shift to AI Search: The critical difference between Traditional SEO and Generative Engine Optimization (GEO) and why it matters for your bottom line.
- How AI Decides: The secret behind how AI language models actually choose which businesses to cite and recommend to your ideal clients.
- Optimizing Your Content: Simple, actionable strategies to format your website content so AI engines eagerly read and feature your business.
- Authority Building: Why getting mentioned online is more critical than ever, and the exact steps to build your brand’s authority in an AI-driven world.
- Future-Proofing Your Business: What you absolutely must do today to ensure your digital presence isn’t left behind in the dust as search technology evolves.
- And a lot more!
- A clear understanding of how to make your website “AI-friendly.”
- Actionable steps you can implement immediately to increase your chances of being recommended by ChatGPT and Google AI.
- The confidence to navigate the new era of search engines without feeling overwhelmed by the technology.
- An AI Action Item Checklist that will contain detailed instructions so you can hit the ground running after class!
About Your Instructor
Josh Martin is co-founder of Be The Buzz and founder of Denver Marketing Solutions, specializing in small-to-medium size local business marketing. Josh has a strong background in SEO, AI and ChatGPT, branding, and cybersecurity and helps business owners implement growth and increase profit through empowering marketing strategies. He specializes in teaching businesses how to leverage AI and effectively to scale their businesses through digital marketing.
