Tuesday, May 24, 2022 at 4:00pm Pacific / 7:00pm Eastern
Now, more than ever, it’s crucial for pet business owners to fast-track their online marketing, to experience success with online advertising. By measuring, securing, and applying data-driven methods you can learn how to market your pet sitting, dog walking, dog training, or pet grooming business quickly, easily, and effortlessly – and in ways that will reap results!
In this webinar, guest speaker Josh Martin, Digital Marketing Director at Denver Marketing Solutions will outline exactly how to use Google Ads and pay-per-click ads in your pet business to gain more clients. After learning from the information in this webinar you will be able to easily set up your own Google Ads and pay-per-click ad campaign!
Pay-per-click is the most well-known and established form of digital marketing. You are likely familiar with seeing these types of ads at the top of Google.com. Many pet business owners, especially those who live in heavily populated towns and cities, find that to get to the top of the search engines, they absolutely must utilize Google Ads and pay-per-click campaigns.
In addition to pay-per-click advertising, you will learn the fundamentals of Image advertising through a system called, “remarketing”. Remarketing allows you to show image-based ads to well-qualified people. For example, you could use remarketing to choose to only show ads to pet owners near you. These can help you not waste time on less-fruitful marketing and enable you to make your marketing dollars work for you!
Pet service providers are coming out of uncharted waters as clients have changed their buying behaviors in ways the pet industry has never seen before. Even pet business owners who have skillfully marketed online before will gain a lot of value from exploring the proven marketing methods of Google Ads and pay-per-click advertising. To gain new clients, pet service providers must explore new marketing methods, and Google Ads and pay-per-click ads can help you turn potential clients into actual clients in new ways.
In This Webinar You Will Learn:
- Trends in marketing Google’s marketing operations and strategy in an evolving economic and customer behavior environment and how that affects your business
- How to navigate the changing habits of pet owners and consumers
- The most effective and up-to-date pay-per-click advertising techniques for pet business owners
- The basics of image advertising and how you can target pet owners with remarketing
- A live, behind-the-scenes demo to show you exactly how you can create your own Google Ads campaign
After Attending This Webinar, You Will Walk Away With:
- Knowing exactly how to create and manage your own Google Ads campaign
- What it takes to create compelling pay-per-click ads that work
- An understanding of how to measure and track your success
- The ability to effectively manage your advertising budget in Google Ads
- A Google Ads and Pay-Per-Click Tips and Tools booklet to guide you after the webinar is over
Details and FAQ about the Webinar:
When? Tuesday, May 24, 2022
Time: 4:00pm PST / 7:00pm EST
How long is this webinar? 75-90 minutes (there will be time for Q & A from the audience)
$20 (register by May 21)
$30 (register May 22 or later)
How will I attend? Via Zoom. You can join the webinar from your phone OR computer. You’ll experience an interactive PowerPoint visual presentation via your computer. Google Ads expert Josh Martin will answer your questions live during the Q & A portion at the end of the webinar.
How long do I have to sign up? It’s on a first-come, first-serve basis. If you are ready to achieve your business goals and have questions that you need answered why not commit to your business and sign up today?
I can’t make it on the day that it’s currently scheduled. Will you be offering this webinar on another night? We aren’t currently offering this webinar again on this year’s schedule of classes. Don’t worry if you can’t attend the live webinar because you’ll automatically receive the webinar recording the day after the live webinar.
What if I’ll be driving during the webinar time? No problem! You can listen from the road or wherever you may be. All you need is a phone. You don’t even have to be in a quiet location because you will be muted. And, if you can’t make the webinar date, you will receive a recording the day after the live webinar.
Is this class for new pet business owners? I’ve owned my business for years. Will this class help me? This webinar is for all types of pet professionals including dog walkers, pet sitters, pet groomers, dog daycare owners, dog trainers who need or want more clients.
Okay, this sounds great! How do I sign up? It’s easy! Just click the registration button below to sign up.