How to Use Google Ads and Pay-Per-Click Ads in Your Pet Business to Gain More Clients and Boost Sales


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Now, more than ever, it’s crucial for pet business owners to fast-track their online marketing, in order to experience success with online advertising. By measuring, securing, and applying data-driven methods you can learn how to market your pet sitting, dog walking, dog training, or pet grooming business quickly, easily, and effortlessly – and in ways that will reap results!

Josh Martin

Josh Martin
Digital Marketing Expert
Boulder SEO Marketing

In this webinar, guest speaker Josh Martin, Digital Marketing Director at Boulder SEO Marketing will outline exactly how to use Google Ads and pay-per-click ads in your pet business in order to gain more clients. After learning from the information in this webinar you will be able to easily set up your own Google Ads and pay-per-click ad campaign! Pay-per-click is the most well-known and established forms of digital marketing and you are likely familiar with seeing these types of ads at the top of Google and other search engines. Many pet business owners, especially those who live in heavily populated towns and cities, find that in order to get to the top of the search engines they absolutely must utilize Google Ads and pay-per-click campaigns in order to be seen on page one.

In addition to pay-per-click advertising, you will learn the fundamentals of Image advertising through a system called, “remarketing”. Remarketing allows you to show ads to only well-qualified people. For example, you could use remarketing to choose to only show ads to pet-owners near you. These can help you not waste time on less-fruitful marketing and enable you to make your marketing dollars work for you!

Pet service providers are in uncharted waters as clients are now changing their buying behaviors in ways the pet industry has never seen before. Even pet business owners who have skillfully marketed online before will gain a lot of value from exploring the proven marketing methods of Google Ads and pay-per-click advertising. In order to gain new clients, pet service providers must explore new marketing methods, and Google Ads and pay-per-click ads can help you turn potential clients into actual clients in new ways.

You will leave this webinar with the most up-to-date and effective Google Ads and pay-per-click marketing approaches in hand.

In This Webinar You Will Learn:

  • The most empowering strategy to take when using Google Ads in an evolving economic and customer environment and how that affects your pet business
  • How to navigate the changing habits of pet owners and consumers
  • The most effective and up-to-date pay-per-click advertising techniques for pet business owners
  • The basics of image advertising and how you can target pet owners with “remarketing”
  • A live, behind-the-scenes demo to show you exactly how you can create your own Google Ads campaign

After Attending This Webinar, You Will Walk Away With:

  • You will know exactly how to create and manage your own Google Ads campaign
  • What it takes to create compelling pay-per-click ads that really work
  • An understanding of how to measure and track your success
  • The ability to effectively manage your advertising budget in Google Ads
  • A Google Ads and Pay-Per-Click Tips and Tools booklet to guide you after the webinar is over

Details and FAQ about the Webinar:


Time: 5:00pm Pacific / 8:00pm Eastern

How long is this webinar? 75-90 minutes

How much: $30

How does class take place? Via Zoom webinar. You’ll experience an interactive PowerPoint visual presentation and live video of Josh showing you the back end of Google Ads and pay-per-click ads via your computer. You’ll learn a lot and have a great time learning along with pet business owners from all over the world who will also be attending the webinar. (There will be attendees from Canada, United States, Australia, UK, and many other parts of the world.) You will love it!

Can you send me the recording if I can’t attend the live webinar? Absolutely! All attendees will receive a recording of the webinar the day after the webinar date. You’ll have 90 days to watch, listen and learn from the webinar recording. You’ll also receive the “Google Ads and Pay-Per-Click Tips and Tools” booklet to guide you after the webinar.

Will there be space on this webinar if I wait to sign up a few days before the webinar date? Perhaps not! There are only a certain number of spots for this special webinar (we are using Zoom for this webinar and are anticipating a large number of attendees) so this webinar is on a first-come, first-served basis. If you are ready to achieve your pet business marketing goals and get a lot of clients, we recommend you commit to your business now and sign up today to reserve your spot.

I can’t make it on the particular day that it is currently scheduled. Will you be offering this class on another night? We won’t be offering this webinar again until next year. We’ll send an announcement of new webinars via our e-newsletter or you can check back regularly on the website to see the new classes that are posted monthly.

What if I can’t make the webinar date? No problem! All who sign up will also receive the webinar recording the day after the live webinar.

I’m tired of being on the computer. Why should I do this webinar? I hear you. Many of our webinar attendees learn best from the comfort of their bed with their laptop or with their feet up while relaxing in a comfy chair. You’re welcome to do that too! And again, if you and your brain are really fried the day of the live webinar, no worries because you will have access to the recording for 90 days, so you can watch at a time where you feel receptive and ready to take in this valuable information.

Is this class for all types of pet business owners? Yes. This webinar is for ALL pet business owners (pet sitters, dog walkers, dog trainers, dog day care owners, dog groomers, etc.) who want gain clients easily and effortlessly from Google Ads and pay-per-click ads in order to rapidly grow their pet business.

Okay, this sounds great! How do I sign up? It’s easy! Just click the registration button below to sign up.

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