create financial awareness, and self esteem and confidence episode 136
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PROSPEROUS PET BUSINESS
EPISODE #136

Create Financial Awareness, Self-Esteem and Confidence

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Today’s podcast coaching client is Kristen.

She boards dogs in her home and has three sons who keep her busy. She is going through a divorce, and her soon-to-be ex-husband supported most of her financial needs, and now she needs to make more money in her dog boarding business. 

What becomes apparent as we begin this coaching session is that she needs to get clear about how much she needs to make each month. We discuss the gifts that can happen when she does financial tracking, and also the best way to track business and personal numbers. 

We also explore the goal-setting process and why it’s important for Kristen to do so, and how her financial goals may positively impact her net profit.

We also discuss the glass ceiling and what can help her move beyond current financial blocks. 

On a personal level, one of Kristen’s barriers that has affected her self-esteem (and earnings) is that her prior partner didn’t support her and, in fact, put her down a lot. She experienced a lot of belittling from him, and it really wore down her self-esteem. Now that she’s out of that relationship and can see clearly, she needs to strengthen herself internally, cultivate confidence and self-esteem both while living her life and running her dog boarding business. 

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How is Kristen doing now? Here’s an update from Kristen in her own words:

Hi Kristin,

“Here’s some of what has transpired since the podcast coaching session I did with you:  I sent out two separate price increase letters.  Of my 70 clients at that time, the first increase letter went to 18 clients who were still on the $30 boarding rate.  Their rate increased to $36 per night of boarding effective in one month. While a few of those clients have been with me for 1-2 years the rest haven’t had an increase in 3-5 years which is how I justified the $6 jump.  One client even texted me that she completely understood. 

The second letter went to clients currently at the $40 per night boarding rate who all have been with me for one year or less.  These clients had an increase in holiday rate from $8 to $10 effective in one month, effective before Christmas. In the new year, I plan to separate those clients by the duration of time w/ me and figure out when I can implement the next $2 per night boarding increase.

I revised my current info and after doing your recommended detailed market analysis of at least 10 competitors, my current rates for boarding w/ new clients is $60 per night per dog, $10 extra for each specified holiday night, and $10 extra for puppies each boarding night. I also detail the level of care included at this base rate.  I detail specific care that will be assessed at their meet & greet that will cost extra.

This past Saturday night I booked 3 new clients at the $60 rate over the Christmas holiday.  One of these new clients is a puppy and he will bring in $80 per night, $480 for 6 nights, compared to between $258 & $318 for a puppy at the previous holiday rates.  These bookings are all the current validation I need to hold onto the elevated confidence that this rate reflects my experience and my professional worth.  

My overall conclusion is that at my current rate, considering the number of bookings I’ve had in previous years, I will be able to continue supporting myself and my kids while living in Fort Mill, SC. I also have action steps written out to launch the website I purchased over a month ago.  I recognize I may have to advertise a bit more to attract the ideal clients. 

The podcast episode #117 gave me a better understanding of appropriate pay rates and hiring procedures when booking and paying my adult son for his work, as well as when I am ready to hire other employees.”

~Kristen

Links Mentioned in the Podcast:

Pet Pros! Get ready to grow your pet business with anytime-access courses, mastermind and support group, a self-care sanctuary, plus a lot more — all in one place.  Discover the Prosperous Pet Business Membership today.

Listen to Kristin Morrison’s other podcast: Business Pathfinder podcast.

Find out more about the live monthly webinars and workshops for pet business owners.

Join the Prosperous Pet Business Facebook group.

Click to apply to be coached on the Prosperous Pet Business podcast.

Connect with Kristin Morrison on Instagram.

 

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Pet business + life coach Kristin Morrison is offering a FREE coaching session to pet business owners who want or need coaching on a specific question, challenge, or business issue.

You’ll receive a free coaching session in exchange for it being released on the podcast. This is not a “fluff session” – you’ll receive a top-notch coaching session from Kristin and walk away with actionable steps that will get you pointed in the right direction in your pet business and/or your personal life

Since its release, the podcast has been downloaded over 190,000 times by listeners from all over the world. The pet business podcast was an Apple Podcast New and Noteworthy podcast and has over 120 five-star reviews on Apple Podcast.

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Not sure what to say to me?

Here are some ideas:

  • What episode has had the most impact on you and why.
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  • What you’re learning about yourself and/or your business by listening to the sessions.
  • Or… anything else you’d like to share.

I look forward to hearing from you,

kristin
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Pet Business Books + Audiobooks

Optimize, elevate and gain more clients and profit with these information-packed books and audiobooks.

30 Days to Start and Grow Your Pet Sitting and Dog Walking Business Book
The Hiring Handbook For Pet Sitters and Dog Walkers
Six-Figure Pet Sitting
Six Figure Pet Business
Prosperous Pet Business Book
How To Recover From Pet Business Burnout

You’ll find the paperback books on Amazon and other book sellers.

30 Days To Start & Grow Your Pet Sitting & Dog Walking Business

The Ultimate Goal Setting and Visioning Toolkit

This FREE goal-setting workbook, developed by Kristin Morrison for the pet business owners she coaches, will assist you in gaining clarity about what worked and what didn’t in your business and your life last year.

It will also help you create crystal-clear goals for the next 12 months! You can complete this workbook at any time (not only at beginning of the year). This workbook will give you a teeny tiny taste of what will be in store for you when you experience Coach Kristin’s rockin’ Best Year Yet Coaching. Enjoy!

Click to download free pdf goal setting worksheet: