I’ve had a few of my pet business coaching clients want to start their year off with the healthy business activity of letting some difficult clients go.
It’s a delicate topic and one that has to be handled gently and carefully. I’m sorry to say that letting challenging clients go is is not for the faint of heart! But letting difficult clients go that have sapped your energy is always worth it.
Letting challenging clients go frees up your time, your energy and creates space in your business to take on an Ideal Client who you love working with. It’s worth it.
Because here’s the thing: your difficult client might be costing you more money than they are bringing to the business.
When we have a difficult client we often spend a lot on self care activities to try to manage the stress the challenging clients are causing.
Money from that client gets spent on massages, therapy sessions, ice cream and any number of things that we may give ourselves to ease the pain that the difficult client brings us. And yes, these things may numb the pain (for awhile) but they don’t create permanent help. And often the difficult clients can become even more challenging the longer we work with them. Dealing with a difficult client on an ongoing basis can create less hair (from all the hair-pulling!) and more neck tension. Not good…
But don’t worry. There is hope.
You don’t have to keep a difficult client.
But you do need to do it ever-so-gently.
It’s important to think of your client as an egg when you are getting ready to let them go. (Yes, think of that pain-in-the-butt client as a breakable egg.) If you had an egg in your hand you wouldn’t just throw that egg down. You would place it gently down so it doesn’t break. Same with your challenging clients.
When you break up with a client, it can bring up feelings of rejection for them. And that hurt feeling can cause them to write nasty reviews about your company. And we don’t want that. So let them go ever so gently (like an egg) if you want a peaceful and drama-free breakup.
Here’s How to Break Up With a Difficult Client:
1) It’s always best to ‘break up’ over the phone than email or text and you want to start the conversation with honest appreciation. Dive deep within and find something that you’ve enjoyed when you’ve worked with them or their pet (Fluffy is such a great dog, you’ve been so generous with me, I really appreciate ____).
2) Be firm, but compassionate. Do not use wishy-washy language (don’t say ‘I think maybe, perhaps, it’s not a good fit’) and don’t leave wiggle room for them to think you’ll work with them again. Saying that you don’t think it’s quite the right fit will give you the least amount of push back from your difficult clients because it makes it less about them and more about it not being quite the right match.
3) Try to sound breezy and light when you are talking, even if you’re not feeling that. I get it. The frustration with this difficult client has probably been there for awhile but don’t let that affect your delivery when you are letting them go. If you are snarky with them it could ruin your reputation and you don’t want that. Be understanding and sympathetic because here’s the reality: they are probably going to miss working with you and it’s a loss for them. You may not miss them (not at all!) but they (and their pets) will most likely miss you.
4) Don’t blame. Playing the blame game isn’t necessary and it will only hurt you in the end. Be mature and adult about the situation and keep your cool. Again, light and breezy. Ahhhh…
5) Keep your conversation with them brief. Do not go into a long-winded explanation about why you are letting them go. Be honest and clear and keep the conversation short.
6) Be professional. If you’re already partway through caring for their pets it’s important to complete the job. If you haven’t yet worked together offer to refund them their full deposit and help them find someone else who will meet their needs. If they’re going to have to scramble to get care for their pets, try to give them as much notice as possible.
7) An “Affirmation Sandwich” is always the way to go when breaking up with a client. End the conversation with another positive authentic and honest affirmation about your experience in working with them. Something like “I really enjoyed working with your pets” can be a truthful, simple way to end the call (leave out the part about the humans being challenging!) It’s important to leave people better than when you found them.
Good luck! And be sure to reward yourself with something really special after you’ve let a challenging client go. You deserve it.
Want support to help you break up with difficult clients, create work/life balance and create a pet business plan that will rocket blast your pet business this year? (Plus you’ll get your pet business automated in a way that lets you relax and enjoy your personal life and running your pet business!)