shoestring budget marketing for pet business owners episode 106
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PROSPEROUS PET BUSINESS
EPISODE #106

Shoestring Budget Marketing for Pet Business Owners

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Stephanie is a new dog trainer who needs help getting clients quickly in her dog training business.

Like many pet professionals who are on a shoestring budget, she’s unsure what marketing makes the most sense to invest in right now, given the many advertising options available. As a new business owner, Stephanie is also feeling overwhelmed by all the tasks she feels like she should be doing but doesn’t know where would be best to put her limited attention, time and energy. She’d also like to specialize in “bully breeds” but isn’t sure if narrowing her niche would be a good route to take as a new business owner. 


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How is Stephanie doing now, a couple of months after her session? Here's an update from Stephanie, in her own words:

“Hi Kristin,

I have started to focus on building up my email list. I realized that there was a missed opportunity in the farmers markets because I didn’t provide the opportunity to sign up for my email list. My last week there I got 7 sign ups! I set up a Mailchimp account and started sending out emails more often. I’m seeing about 70% viewership!

I sent out requests for testimonials and one of my reactivity students agreed to do so as well as provide a picture of her dog calmly laying on the floor next to house visitors, whereas he was terrified in the past.

I have also started leaning into my relationships, including with my vet, local pet professionals, and leaders in the affluent community that I want to break into. So far I have received a request from one resident and I’m hoping to get more requests.

It was wonderful talking to you and working with you. You confirmed some of the things that I was doing, which was reassuring, as well as providing me with some insight and advice I never would have considered. I’m both excited and nervous to hear the podcast episode! Thanks again!”

Links Mentioned in the Podcast:

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Pet business + life coach Kristin Morrison is offering a FREE coaching session to pet business owners who want or need coaching on a specific question, challenge, or business issue.

You’ll receive a free coaching session in exchange for it being released on the podcast. This is not a “fluff session” – you’ll receive a top-notch coaching session from Kristin and walk away with actionable steps that will get you pointed in the right direction in your pet business and/or your personal life

Since its release, the podcast has been downloaded over 190,000 times by listeners from all over the world. The pet business podcast was an Apple Podcast New and Noteworthy podcast and has over 120 five-star reviews on Apple Podcast.

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I look forward to hearing from you,

kristin
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Pet Business Books + Audiobooks

Optimize, elevate and gain more clients and profit with these information-packed books and audiobooks.

30 Days to Start and Grow Your Pet Sitting and Dog Walking Business Book
The Hiring Handbook For Pet Sitters and Dog Walkers
Six-Figure Pet Sitting
Six Figure Pet Business
Prosperous Pet Business Book
How To Recover From Pet Business Burnout

You’ll find the paperback books on Amazon and other book sellers.

30 Days To Start & Grow Your Pet Sitting & Dog Walking Business

The Ultimate Goal Setting and Visioning Toolkit

This FREE goal-setting workbook, developed by Kristin Morrison for the pet business owners she coaches, will assist you in gaining clarity about what worked and what didn’t in your business and your life last year.

It will also help you create crystal-clear goals for the next 12 months! You can complete this workbook at any time (not only at beginning of the year). This workbook will give you a teeny tiny taste of what will be in store for you when you experience Coach Kristin’s rockin’ Best Year Yet Coaching. Enjoy!

Click to download free pdf goal setting worksheet: